Every journey starts with a Prologue.
A 6-week strategic process to clarify your brand, design your business, and set the foundation for a long-term venture.
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Program
(Process)
/
Program
(Process)
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Program
(Process)
Prologue is where our partnership begins.
In six weeks, we uncover your story, define your positioning, and design a roadmap that sets the direction for your business.
Whether you continue into our professional program, a private venture, or advisory — Prologue is the foundation.
Identity mapping
Week 1
Understand who you are, what you’ve done, and what makes you, you. Your track record, personal story, skills, beliefs, contradictions, unique edge.
Identity mapping
Week 1
Understand who you are, what you’ve done, and what makes you, you. Your track record, personal story, skills, beliefs, contradictions, unique edge.
Identity mapping
Week 1
Understand who you are, what you’ve done, and what makes you, you. Your track record, personal story, skills, beliefs, contradictions, unique edge.
Audience Clarity
Week 2
Define who are you really helping — not just superficially, but psychologically. Ideal Audience Persona, Problem Awareness, Empathy Map, Pain/Desire Matrix.
Audience Clarity
Week 2
Define who are you really helping — not just superficially, but psychologically. Ideal Audience Persona, Problem Awareness, Empathy Map, Pain/Desire Matrix.
Audience Clarity
Week 2
Define who are you really helping — not just superficially, but psychologically. Ideal Audience Persona, Problem Awareness, Empathy Map, Pain/Desire Matrix.
Storytelling & Positioning
Week 3
Tell the story that connects their experience to their audience’s transformation. Brand Narrative, Value Proposition, Brand Voice Guide, Offer Clarity.
Storytelling & Positioning
Week 3
Tell the story that connects their experience to their audience’s transformation. Brand Narrative, Value Proposition, Brand Voice Guide, Offer Clarity.
Storytelling & Positioning
Week 3
Tell the story that connects their experience to their audience’s transformation. Brand Narrative, Value Proposition, Brand Voice Guide, Offer Clarity.
Platform & Presence
Week 4
Define the best channels and shape the visual/conceptual identity. Channel Strategy, Content Archetype, Visual Direction Moodboard.
Platform & Presence
Week 4
Define the best channels and shape the visual/conceptual identity. Channel Strategy, Content Archetype, Visual Direction Moodboard.
Platform & Presence
Week 4
Define the best channels and shape the visual/conceptual identity. Channel Strategy, Content Archetype, Visual Direction Moodboard.
Content Direction
Week 5
Build a simple but strong system to stay consistent and amplify their voice. Content Pillars, First 15 Content Ideas, Systemized Content Plan.
Content Direction
Week 5
Build a simple but strong system to stay consistent and amplify their voice. Content Pillars, First 15 Content Ideas, Systemized Content Plan.
Content Direction
Week 5
Build a simple but strong system to stay consistent and amplify their voice. Content Pillars, First 15 Content Ideas, Systemized Content Plan.
Monetization Roadmap
Week 6
Synthesize everything into a strategic roadmap and choose a monetization path. Brand Manifesto, Business Roadmap, 90-Day Action Plan.
Monetization Roadmap
Week 6
Synthesize everything into a strategic roadmap and choose a monetization path. Brand Manifesto, Business Roadmap, 90-Day Action Plan.
Monetization Roadmap
Week 6
Synthesize everything into a strategic roadmap and choose a monetization path. Brand Manifesto, Business Roadmap, 90-Day Action Plan.
"Working with Adrian felt like having a seasoned strategy partner who truly understood our vision for Chanel and brought it to life in ways we hadn't even imagined."

Thomas Weber
Co-founder of Zazzle
"Working with Adrian felt like having a seasoned strategy partner who truly understood our vision for Chanel and brought it to life in ways we hadn't even imagined."

Thomas Weber
Co-founder of Zazzle
"Working with Adrian felt like having a seasoned strategy partner who truly understood our vision for Chanel and brought it to life in ways we hadn't even imagined."

Thomas Weber
Co-founder of Zazzle
Strategy that
brings clarity.
Introduction
Request whatever service I offer, from branding to web design.
Introduction
Request whatever service I offer, from branding to web design.
Introduction
Request whatever service I offer, from branding to web design.
Partnership
Receive your design within 48 hours on average.
Partnership
Receive your design within 48 hours on average.
Partnership
Receive your design within 48 hours on average.
Advisory
Subscribe via stripe & start requesting through my trello board.
Advisory
Subscribe via stripe & start requesting through my trello board.
Advisory
Subscribe via stripe & start requesting through my trello board.
Pause or cancel anytime
Pause or cancel anytime
Pause or cancel anytime
Strategy On-Demand for individuals who want more
Subscription design services for brands who move fast.
Subscription design services for brands who move fast.


2 Spots Left
2 Spots Left
2 Spots Left
Start today
Start today
Start today
Skip the agency markup and work directly with an experienced designer.
Skip the agency markup and work directly with an experienced designer.
Skip the agency markup and work directly with an experienced designer.
Set-up Fee
Set-up Fee
Set-up Fee
One flat monthly rate for unlimited design requests. Ideal for ongoing design requirements.
One flat monthly rate for unlimited design requests. Ideal for ongoing design requirements.
One flat monthly rate for unlimited design requests. Ideal for ongoing design requirements.
$4,500
$4,500
$4,500
/ one-time
/ one-time
/ one-time
No contracts or commitments
No contracts or commitments
No contracts or commitments
Pause or cancel anytime
Pause or cancel anytime
Pause or cancel anytime
Multiple Brands
Multiple Brands
Multiple Brands
Unlimited requests
Unlimited requests
Unlimited requests
Avg 48 hour turnaround
Avg 48 hour turnaround
Avg 48 hour turnaround
Framer development
Framer development
Framer development
Partnership
Partnership
Partnership
by application only
by application only
by application only
Comprehensive design services for any project scope. Ideal for one-time design needs or individual tasks.
Comprehensive design services for any project scope. Ideal for one-time design needs or individual tasks.
Clearly defined scope
Clearly defined scope
Clearly defined scope
Fixed timeline
Fixed timeline
Fixed timeline
3 revision rounds
3 revision rounds
3 revision rounds
Milestone updates
Milestone updates
Milestone updates
Hear from what my
clients have to say.
"The new UI design cut our customer support tickets in half. It's been a game-changer for us."

Olivia Martinez
Customer Manager at SupportEase
"The new UI design cut our customer support tickets in half. It's been a game-changer for us."

Olivia Martinez
Customer Manager at SupportEase
"Working with Joseph felt like having a seasoned design partner who truly understood our vision for Zazzle and brought it to life in ways we hadn't even imagined."

Thomas Weber
Co-founder of Zazzle
"Working with Joseph felt like having a seasoned design partner who truly understood our vision for Zazzle and brought it to life in ways we hadn't even imagined."

Thomas Weber
Co-founder of Zazzle
"Our website conversion rate improved significantly thanks to Joseph's expertise."

Ben Harper
CTO of Nexus
"Our website conversion rate improved significantly thanks to Joseph's expertise."

Ben Harper
CTO of Nexus
"Joseph's design approach brought clarity to our complex data visualizations. Our users are thrilled!"

Michael Wong
Data Scientist at DataSphere
"Joseph's design approach brought clarity to our complex data visualizations. Our users are thrilled!"

Michael Wong
Data Scientist at DataSphere
"The rebranding exceeded our expectations. It's given us a competitive edge in our industry."

Natalie Rivera
Brand Manager at UnityBrands
"The rebranding exceeded our expectations. It's given us a competitive edge in our industry."

Natalie Rivera
Brand Manager at UnityBrands
"The redesign transformed our brand image. We've seen a 30% increase in engagement since launch."

Emma Kraft
CMO of TechVista
"The redesign transformed our brand image. We've seen a 30% increase in engagement since launch."

Emma Kraft
CMO of TechVista
Hear from what my
clients have to say.
"The new UI design cut our customer support tickets in half. It's been a game-changer for us."

Olivia Martinez
Customer Manager at SupportEase
"The new UI design cut our customer support tickets in half. It's been a game-changer for us."

Olivia Martinez
Customer Manager at SupportEase
"Working with Joseph felt like having a seasoned design partner who truly understood our vision for Zazzle and brought it to life in ways we hadn't even imagined."

Thomas Weber
Co-founder of Zazzle
"Working with Joseph felt like having a seasoned design partner who truly understood our vision for Zazzle and brought it to life in ways we hadn't even imagined."

Thomas Weber
Co-founder of Zazzle
"Our website conversion rate improved significantly thanks to Joseph's expertise."

Ben Harper
CTO of Nexus
"Our website conversion rate improved significantly thanks to Joseph's expertise."

Ben Harper
CTO of Nexus
"Joseph's design approach brought clarity to our complex data visualizations. Our users are thrilled!"

Michael Wong
Data Scientist at DataSphere
"Joseph's design approach brought clarity to our complex data visualizations. Our users are thrilled!"

Michael Wong
Data Scientist at DataSphere
"The rebranding exceeded our expectations. It's given us a competitive edge in our industry."

Natalie Rivera
Brand Manager at UnityBrands
"The rebranding exceeded our expectations. It's given us a competitive edge in our industry."

Natalie Rivera
Brand Manager at UnityBrands
"The redesign transformed our brand image. We've seen a 30% increase in engagement since launch."

Emma Kraft
CMO of TechVista
"The redesign transformed our brand image. We've seen a 30% increase in engagement since launch."

Emma Kraft
CMO of TechVista
At the end...
You leave with a complete personalized playbook to build and launch.
Prologue is designed for professionals building their first info-product, entrepreneurs creating their own private venture studio, or influencers who want to move from brand deals into owning their brand. It’s not a fit for hobbyists, early explorers, or anyone not ready to commit financially and strategically.
The program is a one-time investment of $7.5k for six weeks of dedicated strategy. It’s a premium entry point, intentionally designed to work only with serious partners.
You can join our flagship program either for a fee, or we can continue as partners on a profit-share basis. If neither path feels right, we also offer On-Demand Advisory as an alternative.
Prologue is designed for professionals building their first info-product, entrepreneurs creating their own private venture studio, or influencers who want to move from brand deals into owning their brand. It’s not a fit for hobbyists, early explorers, or anyone not ready to commit financially and strategically.
The program is a one-time investment of $7.5k for six weeks of dedicated strategy. It’s a premium entry point, intentionally designed to work only with serious partners.
You can join our flagship program either for a fee, or we can continue as partners on a profit-share basis. If neither path feels right, we also offer On-Demand Advisory as an alternative.
Prologue is designed for professionals building their first info-product, entrepreneurs creating their own private venture studio, or influencers who want to move from brand deals into owning their brand. It’s not a fit for hobbyists, early explorers, or anyone not ready to commit financially and strategically.
The program is a one-time investment of $7.5k for six weeks of dedicated strategy. It’s a premium entry point, intentionally designed to work only with serious partners.
You can join our flagship program either for a fee, or we can continue as partners on a profit-share basis. If neither path feels right, we also offer On-Demand Advisory as an alternative.
Your questions answered.
01
How long does a typical project take to complete?
Project timelines vary based on complexity. A simple project might take 2-3 weeks, while more comprehensive designs can take 1-2 months. I will provide a specific estimate after our initial consultation.
02
Can you work with my existing brand and designs?
Absolutely! I'm experienced in working with established brands. I will ensure all new designs align perfectly with your existing brand identity and style.
03
What makes your design process unique?
My process stands out due to our collaborative approach. I involve you at every stage, ensuring the final product truly reflects your vision while benefiting from my expertise.
04
Do you offer ongoing support after the project is completed?
Yes, I provide post-project support. This includes minor adjustments and answering questions about your new designs for up to 30 days after delivery. If there's a need for longer support, we can discuss a retainer.
05
How do you handle confidentiality and intellectual property rights?
I take confidentiality seriously. All client information and project details are kept strictly confidential. Upon project completion, you'll own full intellectual property rights to the final designs.
01
How long does a typical project take to complete?
Project timelines vary based on complexity. A simple project might take 2-3 weeks, while more comprehensive designs can take 1-2 months. I will provide a specific estimate after our initial consultation.
02
Can you work with my existing brand and designs?
Absolutely! I'm experienced in working with established brands. I will ensure all new designs align perfectly with your existing brand identity and style.
03
What makes your design process unique?
My process stands out due to our collaborative approach. I involve you at every stage, ensuring the final product truly reflects your vision while benefiting from my expertise.
04
Do you offer ongoing support after the project is completed?
Yes, I provide post-project support. This includes minor adjustments and answering questions about your new designs for up to 30 days after delivery. If there's a need for longer support, we can discuss a retainer.
05
How do you handle confidentiality and intellectual property rights?
I take confidentiality seriously. All client information and project details are kept strictly confidential. Upon project completion, you'll own full intellectual property rights to the final designs.
01
How long does a typical project take to complete?
Project timelines vary based on complexity. A simple project might take 2-3 weeks, while more comprehensive designs can take 1-2 months. I will provide a specific estimate after our initial consultation.
02
Can you work with my existing brand and designs?
Absolutely! I'm experienced in working with established brands. I will ensure all new designs align perfectly with your existing brand identity and style.
03
What makes your design process unique?
My process stands out due to our collaborative approach. I involve you at every stage, ensuring the final product truly reflects your vision while benefiting from my expertise.
04
Do you offer ongoing support after the project is completed?
Yes, I provide post-project support. This includes minor adjustments and answering questions about your new designs for up to 30 days after delivery. If there's a need for longer support, we can discuss a retainer.
05
How do you handle confidentiality and intellectual property rights?
I take confidentiality seriously. All client information and project details are kept strictly confidential. Upon project completion, you'll own full intellectual property rights to the final designs.



Still not sure?
Book a free discovery call.
Learn more about how I work and how I can help you and your business take the next step.