Prologue Program
Overview
Prologue Program
Discover your voice. Define your audience. Design your ecosystem.
Branding Strategy + Value Proposition
The objective of Prologue
Build a genuine brand for you. Our creative and strategy services are designed to clarify your thinking and emphasize the unique value you bring to the world, and find a genuine venture that suits your expertise.
What We Do
We understand who you are, what you stand for, and how you communicate with your audience. This includes crafting your visual identity, messaging, and positioning to create a cohesive, recognizable brand.
Define who do you help. Who is the group of people you’re targeting. Because products last for only so long, but the need of this group evolve. “Los productos caducan, pero las audiencias prevalecen” A quien vendo > que vendo (highest ticket possible)
Tell the story back once you know your audience better than they do, you have to rephrase their mental conversation, talk about how they feel, mention their problems, the stories they tell themselves.
Build your authority Position yourself in the right places (platform), build a curated profile (brand assets), model your content style (how you talk).
Scale your authenticity The key is that people know you, speak your values, get yourself into places. Get yourself to known, start by your circle.
Turn overthinking into clarity
Prologue™ is a 6-session program designed to cut through your excuses and expose the truth you’ve been dodging.
By the end, you’ll know exactly who you are, what you represent, and how to win in the market.
Prologue Program™
Identity mapping
Week 1
Understand who you are, what you’ve done, and what makes you, you. Your track record, personal story, skills, beliefs, contradictions, unique edge.
Audience Clarity
Week 2
Define who are you really helping — not just superficially, but psychologically. Ideal Audience Persona, Problem Awareness, Empathy Map, Pain/Desire Matrix.
Storytelling & Positioning
Week 3
Tell the story that connects their experience to their audience’s transformation. Brand Narrative, Value Proposition, Brand Voice Guide, Offer Clarity.
Platform & Presence
Week 4
Define the best channels and shape the visual/conceptual identity. Channel Strategy, Content Archetype, Visual Direction Moodboard.
Content System & Schedule
Week 5
Build a simple but strong system to stay consistent and amplify their voice. Content Pillars, First 15 Content Ideas, Systemized Content Plan.
Monetization Roadmap
Week 6
Synthesize everything into a strategic roadmap and choose a monetization path. Brand Manifesto, Business Roadmap, 90-Day Action Plan.
Areas of work
Personal Brand Positioning
Building your authority as a founder or creator.
Designing or revamping your personal concept
Connecting people, culture & processes
Shaping brand experiences
Brand Strategy
Positioning, audience analysis, and brand purpose.
Identify and validate the target market.
Understand customer pain points and needs.
Storytelling & Messaging
Crafting your brand narrative, tone of voice, and key messaging.
Develop a minimum viable offer (MVO) that resonates with the target audience.
Visual Identity
Logo, colors, and brand guidelines.
Positioning and articulating your identity
Minimum Viable Demand (MVD)
Prologue Sessions
Each session includes
✓ Pre-work for reflection
✓ 90-min live session
✓ Post-call summary + strategy doc
6 Week
Program Structure
Week 1
Identity mapping
Understand who you are, what you’ve done, and what makes you, you. Your track record, personal story, skills, beliefs, contradictions, unique edge.
Week 2
Audience Clarity
Define who are you really helping — not just superficially, but psychologically. Ideal Audience Persona, Problem Awareness, Empathy Map, Pain/Desire Matrix.
Week 3
Tell the story that connects their experience to their audience’s transformation. Brand Narrative, Value Proposition, Brand Voice Guide, Offer Clarity.
Week 4
Platform & Presence
Define the best channels and shape the visual/conceptual identity. Channel Strategy, Content Archetype, Visual Direction Moodboard.
Week 5
Content System & Schedule
Build a simple but strong system to stay consistent and amplify their voice. Content Pillars, First 15 Content Ideas, Systemized Content Plan.
Week 6
Monetization Roadmap
Synthesize everything into a strategic roadmap and choose a monetization path. Brand Manifesto, Business Roadmap, 90-Day Action Plan.
Personalize Prologue Framework
Included
Access Ladder Framework
Included
USD
$5,000
VAT Calculated at checkout
Have questions?
Send a message.
Terms & Conditions
Our Prologue Program is a six-phase framework that provides a comprehensive path to enable creators to transform their expertise into a meaningful, scalable venture that addresses real audience needs. It balances strategic growth with authenticity, setting the foundation for sustainable success in the creator economy.