Andrew Appletree.
We partnered with Andrew Appletree, a consultant with 30+ years of experience in business, finance, and international trade, to distill his knowledge into a digital education platform and personal brand ready for today’s creator economy.
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Client
Duration
Year
Andrew had decades of expertise and had even authored a book, but his knowledge remained offline and difficult to scale.
He needed a clear strategy to package his experience into digital products, reach a wider audience, and position himself in the modern online education space.
We developed the foundation for The Intelligent Entrepreneur — a brand-led platform combining digital courses, a community, and content strategy.
The process included brand positioning, storytelling, and offer design tailored for professionals seeking practical, proven business education. Visual direction and messaging were refined to highlight Andrew’s authority while keeping the brand approachable and relevant for a digital audience.
Andrew left the process with a complete roadmap to launch his platform and products with clarity and focus.
The new positioning reframed his decades of experience into a scalable, modern venture.
By bridging traditional business expertise with digital-first delivery, The Intelligent Entrepreneur is now poised to grow internationally.
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